Sports Pickle is owned by CHMedia, the same company that owns College Humor, Jest, and Defunker.
Unlike some of the less scrupulous sites out there, Sports Pickle is upfront about their satirical nature. Google-search “Sports Pickle” and you’ll see the site’s tagline in the results: The Sports Humor and Satire Site.
Update – November 2016:
Sports Pickle recently moved to host the site on Medium.com. As such, they likely updated their SEO so that the above proof no longer applies; however, you can find their previous SEO titles and description on About Us.com.
As for our proof, we point you to an interesting interview of Sports Pickle founder, D.J. Gallow, on The Big Lead, which you can read here.