We actually commend Conservative Outfitters on their schtict. They sell clothes (and other things like coffee mugs, ‘museum quality’ artwork) on a nicely designed website that tries to draw a weak connection to a well established clothing store (Urban Outfitters) — all with conservative slogans, mantras, quotes, etc — while redistributing news from other Conservative outlets.
Enrage the audience.
Then sell them T-shirts.
Profit!
(We should look into this!)
In this article, for instance, the headline reads: VIDEO: Hillary Clinton blames epidemic of ‘FAKE NEWS’.
Conservative Outfitters worded the headline poorly enough so that its readership could infer that Hillary is blaming her failed Presidential bid on Fake News — which is exactly how the readership took it to mean. In fact, those statements were in response to the so-called PizzaGate incident.
We have a hard time labeling this as ClickBait, even though our initial assessment leans heavily that way. Their headlines, though slightly deceptive, aren’t the sort of rage-/shock-inducing quality that we’d expect from a ClickBait site — especially one selling T-shirts and coffee mugs.
This is likely because their candidate of choice is now President-Elect. But post-election, the site relied heavily on shock headlines that distorted much of the truth:
VIDEO: PRESIDENT BARACK OBAMA TELLS ILLEGAL ALIENS TO VOTE!
WIKILEAKS: SECRET AUDIT EXPOSES ILLEGAL CONDUCT AT CLINTON FOUNDATION
WATCH: ANGRY PRESIDENT OBAMA LOSES CONTROL AT HILLARY RALLY (VIDEO)